What is Digital Transformation?
Numerous changes happen where digital economy of business is connected real-time due to new technologies. Digital transformation is directly related due to this. Just about all small and midsized firms have some sort of resources in place. It can be anything from newer and more powerful software and/or computers, new forms of communication or cloud computing. The company has to ensure good implementation and integration of programs to increase performance. How to do this is:
- Hyper-connectivity – Anytime/Anywhere communication
- Unlimited Computing Power – Caused through diverse platforms
- Cloud Computing – Easy access to hosted software/services
- Numerous Sensors and Mobile Devices – Supply continuous streams of information and ways to access them
- Cybersecurity – Lessen internal/external vulnerabilities
Why Buy At All?
Faster growing companies look at ways to drive revenue growth, increase productivity, and get new customers. This is supported through the use of advanced technology. The question becomes what is the best approach to get and use new technology in order to support objectives? Most are buying advanced software applications to help grow their businesses. Buying collaboration software, CRM and ecommerce all help growing businesses through helping internal productivity and efficiency. When one application is updated, they all are. This improves performance of the agency as a whole.
Causes to Upgrade
Most upgrade due to partner and/or customer needs. Their main focus is to improve internally. External influence is also taken into consideration though. Who wants to chase away potential clients due to not listening to their needs too? This is key in order to keep up with competition and the environment that they work in. Effective coordination of technology brings in greater performance results. It is greater then the sum of the parts bought to improve the system as a whole.
The departments that benefit the most from these improvements is sales and marketing. Everyone from services to manufacturing to wholesale and retail benefit too. Internal processes is also up there, but externally faced business is considered more important. This is the rank from highest to lowest in importance:
- Production / Operations
- Commerce / Ecommerce
- Customer Service / Call Center
- Supply Chain Management
- Strategic Planning
- Leverage Technology
- Digital transformation is a continuing process
- Direct / Continuing participation and support of senior management and executives. If there is none, or it is perceived as none, then changes will be hard to implement.
Key Questions to Ask
Key questions to ask yourself and those involved in the process of beginning the changes are many. Where are you falling short compared to other companies? What is the competition doing that you are not? Do you have a strategic plan in place that supports digital transformation? Some things to consider…