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3 Roles for Information Systems in Business

business, business information systems, data, upgrade, competitive advantage

Purpose of Information Systems

Information Systems (IS) are to help you and your company to find new strategies in order to gain competitive advantage in your industry. One way to do this is through adapting IS in your business. IS helps the organization to use its data, reduce workload and assist compliance with mandatory regulations.

3 Roles for IS

Information Storage and Analysis

Companies now use more advanced databases that contain all types of data about what they do. IS can store, update and analyze the information. From all the information that the agency has, they can figure out new solutions to both current and future problems. Information can also be integrated from different sources both in and outside of your company. This allows you to keep the company up to date with both internal performances and external opportunities or threats.

Assist with Making Decisions

Information Systems are all about helping you to make strategic plans for your business. The management team uses the information gathered to create plans and decisions for longevity and making more money. You use IS to measure and test all the information gathered from all sources. The analysis and comparison of market trends helps you to decide if your strategic decisions made are both adequate and are good quality.

Assist with Business Processes

IS helps businesses to create more value based systems for your company. Information Systems are integrated anywhere to measure out where tasks will make that department run better and for less money. Or it can make sure that everyone follows whatever regulations each department needs to follow to stay in compliance with government laws. It both simplifies business processes and gets rid of unneeded activities. They also add controls to employee processes. This in turn makes sure that only the ones who need to know have access to certain tasks. IS gets rid of repetitive tasks, increases accuracy and leads to better project planning and implementation.

Some Considerations

Implementing new systems costs a lot of money. It includes not just the installation but also employee training sessions. Some employees might even resist the changes being brought on. This in turn can hinder your operations and employee turnover could increase. Just make sure to have strong leadership in place when doing this. It will help guide employees and managers through the transition while weighing cost against benefits to see if you would really like to do this.

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13 ways you can make digital marketing work for you (via

digital marketing, marketing, startups

I found this article to be very informative.  It goes into detail about different ways you can use digital marketing in order to help get your startup out there for people to find while surfing the Web.   Some very good information to take.

It is no exaggeration that you live in a digital world and from that perspective it is imperative that your business has an impressive presence in the digital space.  In essence, digital marketing is th…



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4 Free Methods to Market Your Business

digital marketing, marketing, customer retention

One thing that I have noticed with starting my own business this past winter is that it is really difficult to find and retain customers. I haven’t actually found any as of yet, but I just started the business site back in November. So I know that it’ll take a lot of time and patience before search engines even see my site. Kind of frustrating as I am not the most patient of people, but you live and learn so it’s all good.

4 methods to market

  1. Create Local Awareness
  2. Increase Lead Generation / Customer Engagement with Email Marketing
  3. Use Social Media
  4. Stand on the Shoulders of Your Customers


In creating local awareness, I really need to learn how to do this one. Use local papers, trade magazines and websites to build name recognition. The problem with people like me is that we don’t have the money for this, so my best bet would be to do some research, find an author I’d like to work with and see if I could write a post or article for them on their sites.

I know email marketing is the best way to digitally market myself, but I don’t have an email list as of yet. So I’ll worry about that when it’s time. One thing I have used to my advantage though is social media. I have my professional sites up and running and building a strong following. It isn’t a waste of time like some companies would think. There are a lot of people out there who use social media and find companies that they like this way too. I had no idea that there was such a strong community of people of the niche that I chose to market too. Just take your time getting to know your audience, then tailor your posts to what they might like to see.

As for using previous clients, they are the best marketing tools you will have. They will either sing praises about what you provided them, or they will let you know what function needs repairing. They make for a very influential community that you can use. Ask them to rate what you sold them so others know how you do business. It’s all up to you how you will market your business, but at least in my case for now I’m utilizing social media as much as I can to get the word out. We’ll see what happens down the line.

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10 Proven Ways To Market Your Website (via Forbes)

digital marketing, marketing

So, you’€™ve taken the steps to create your company website…but what do you do now? Now you face the challenge of actually bringing in new, qualified traffic. After all, that’s how you will make more sales and increase your customer base. Check out these 10 ways you can pull in visitors to […]

Source: Forbes

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The Evolution of The Computer

evolution, computer, technology

I just love learning how things began.  It’s so interesting to see how computers came to being, isn’t it?  Hard to believe that in the early 1600’s the word computer was first used.

Even though there’s proof of the ancient Greeks having a form of computer which is awesome.  It’s fun to see how far technology has progressed.  Computer technology will always change.  It’s the nature of the beast.  What are you going to do to keep up to date with all the updates?