Defining IS 4 Primary Functions in Business

You can define business by four primary functions: 1) Marketing and Sales, 2) Production 3) Accounting and Finance and 4) Human Resources (HR). It is all about finding ways of supporting your business operations and management.

Marketing and Sales IS

Information systems go towards planning, promoting and selling the products or services. They support decision-making through:

  • Planning
  • Price
  • Place
  • Promotion

This is the entire marketing IS where it has to draw on many sources of results to find information. Completing marketing research helps focus on finding answers supporting decision-making. Marketing subsystems help support decision-making. The decisions are then integrated with the sales forecast and marketing plan, comparing sales results.

The Subsystems

  • Product subsystem – The planning of introductions of new products
  • Place subsystem – Making the product available to the customer at the right place and time
  • Promotion subsystem – Supports both personal selling and advertising
  • Price subsystem – Contain industry prices and help set up pricing goals
  • Sales forecasting – Forecasting and developing a full marketing plan comes with planned marketing and outstanding orders

Components for information systems for accounting include:

  • Accounts receivable
  • Accounts payable
  • Payroll records
  • Inventory control
  • General ledgers

They rely heavily on online databases and reports custom-built. Essential functions of financial systems are:

  • Financial forecasting and planning – Predicting funds coming into and out of your company long-term. Using cash-flow models help find needs of funds locations along with where they’re coming from.
  • Financial control – Budgeting and Return on Investment (ROI)
  • Funds management – Managing liquid assets for high yields with lowest degree of loss risk
  • Internal auditing – Auditing reviews and shows independent appraisals of your accounting, financial, and operational procedures.
  • Human Resources IS support through providing information to the HR office. It has grown immensely over the years to keep up with needs to adapt to new laws and regulations.

Giving access to stakeholders including:

  • Employees of the HR department
  • Personnel of your company wishing to see their records
  • Workers wishing to see open positions and benefit plans
  • People taking computer training classes for work and completing evaluations
  • Managers can rate their subordinates and make decisions
  • Executives creating tactical and strategic planning

Other databases include:

  • Applicant databases
  • Position inventory
  • Skills inventory
  • Benefits databases
  • External databases

Conclusion

As we can see, all these different information systems have to work together smoothly to give superior results for your company. If not, it is bound to disappoint your customers. They expect timely delivery of products and services, perform QA to their own standards and flexible credit terms to name a few. Information systems offer support integrating business processes, cutting across functional lines to do it. In turn it makes everyone happy, from business partners to customers and suppliers.

 

 

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